A new business is opening in North Birmingham, just south of Fultondale on Decatur Highway. And in this instance, youth is being served. The ownership partners of Rider's Choice are young, entrepreneurial small-business owners, who have long desired to own their own powersports shop. Rider's Choice, which plans to open next week, will operate as a service/repair center, retail outlet, and eventually, a dealer for used bikes.
|Dustin Alexander working on a Motorcycle|
Co-owner Noe Valladares will handle the managerial and retails business affairs. Himself the son of a local entrepreneur, Noe looks to leave his own indelible footprint with Rider's Choice. While he is working on a degree at Jeff State to extend his formal education, Noe is certainly getting a jump on his classmates by simultaneously garnering real-world experience with a start-up small business.
|Noe Valladares in front of Rider's Choice on Decatur Hwy|