It's getting ever more difficult for casual video-makers to justify purchasing video software when there's so much freeware floating about. But even more than that, YouTube has made available a video editor that has options, similar in effect to those made available by apps like Instagram. It requires very little technical knowledge (though moderately more technical settings are available) and only desire to find a pleasing aesthetic, and almost instantly ("almost" in that it takes a couple of minutes [depending on the length and files size of the video] for the changes to take place and be viewable), you have a video with a little, or alot, more pop and pizzazz than you had before and likely would have had at all.
The above video was shot with my Canon T2i and EF 24-105 f/4 L, and is more-or-less straight out of the camera. The video below was altered using YouTube's enhancement features, including: "Stabilize", "Auto-Fix", and lomo-like color and vignetting changes. Enhancements can be chosen that are as subtle or outlandish as you like. Although there are significant limitations as to what's available, for the casual user, it will be more than enough.
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